Unlocking Retail Success: The Power of Merchandising and the Influence of Displays Merchandising isn’t just about filling up shelves; it's a strategic method to guide and influence consumer behaviour within a store environment. View More
Should I really invest in a good drill bit? You buy a cheap drill bit and give it a handful of uses before throwing it out because it breaks. But no love lost, right? It was a cheap drill bit, and you had no expectations of it giving a top performance for the price you paid anyway. View More
How to choose the right drill bit: a comprehensive guide Drill bits are essential tools for a wide range of tasks, from simple DIY projects to complex industrial applications. However, using the wrong drill bit for a specific material or job can lead to inefficient drilling, damaged bits, and even safety risks. View More
Get extreme reach with the Electrician’s Pro Lock Extension kit Drilling through timber noggins to thread electrical wires down a narrow hole AFTER a wall has been sheeted would have to be a Sparky’s worst nightmare. That’s where the Alpha Electrician’s Pro Lock Extension Bar comes in. View More
Nighthawk knife redefines versatility with sleek style Are your customers in search of a reliable cutting companion for their outdoor adventures or everyday tasks? The Sterling Nighthawk Folding Pocket Knife has the versatility and durability they are looking for. View More
X-Lock: minimising time wasting and maximising job efficiency Are you fed up with the tedious screwing, tightening and unscrewing of flange nuts when trying to attach an accessory to an angle grinder? Finally, there’s a simpler solution that will have you changing over accessories in just one click. View More
Do your customers need help saving time onsite? Our new Alpha Onsite Plus Impact Step Tip Drill is perfectly designed for any hard-working tradie that just wants a fast, no-fuss job… and an early knock-off. View More
Why should I use cutting fluid? Cutting fluid is a staple accessory that all tradespeople should have in their toolbox arsenal. It plays a vital role in metalworking processes, including drilling, tapping, threading and cutting. View More
Alpha annular cutter lasts ten times longer Are your customers serious about getting the job done in less time? Then don't leave them hanging with an ordinary HSS annular cutter - get them the Alpha TCT MAX Annular Cutter Multi-Fit Shank that lasts up to 10 times longer. View More
New ceramic flap disc unleashes the fury If your sick of burning through flap discs, then it's time to unleash the fury with cool grinding and extreme material removal. View More
The right driver bit for the right job Did you know that different driver bits are suited for different applications? Let us help you find the right bit for the right job! View More
Do you want to stop breakage when drilling rebar? Although drilling tough materials, such as concrete, is complicated enough on its own, it becomes an entirely different job when you add rebar into the equation. View More
26 ways to use Black Panther Snips If you're looking for a versatile tool you can rely on for all your cutting needs, Sterling's Black Panther Industrial Snips are the way to go. View More
5 ways to improve loss prevention in your store Retail crime such as shoplifting, vandalism and robbery cost Australian businesses up to $9 billion each year, so here are 5 ways you can improve loss prevention in your store. View More
Do your customers work with stainless steel? Discover the high quality and durability of our Alpha and Austsaw stainless steel range, featuring cutting-edge, unrivalled products ready to perform. View More
Best practice for Alpha VersaDrive ULTRA Coated cutters and countersinks To ensure successful machining of wear plates, our Alpha VersaDrive cutters and countersinks have specific recommendations that must be followed. View More
Australia's first dedicated heavy metal blade Introducing Australia's first dedicated heavy metal blade, featuring an optimum cutting-edge angle engineered for extreme, durable performance. View More
VersaDrive time savers One of Australia's largest national engineering firms contacted us, wanting a solution to the time-consuming and costly refurbishment of heat exchangers used in alumina production. View More